Demographics Of Rug Buyers

Some kerman rugs were woven explicitly for monied buyers from the west some for local consumers with very different tastes.

Demographics of rug buyers.

Because demographic information is statistical and factual it is usually relatively easy to uncover using various sites for market research. Carpets rugs are used to cover residential and non residential floors which include offices educational institutions healthcare facilities hotels recreation centers and retails outlets in order to decorate and enhance the appearance of the interior space. Damask rose is the most popular motif in kerman rug. While the growth of lvt has been instrumental in carpet s decline the soft surface segment has its own internal issues.

A simple example of b2c demographic segmentation could be a vehicle manufacturer that sells a luxury car brand ex. Citapore rugs made in khairabad and neighbouring areas are all hand woven and distinct from tufted and knotted rugs. Because of the tremendous demand for rugs produced in kerman and the complex demographics of this demand a surprising variety of styles and designs were produced. In value terms carpet and rug demand is expected to increase 4 1 per year to 45 billion in 2021.

In addition upsurge in urban population and development of the real estate industry in emerging economies have fostered the sales of home decor products thereby fueling the growth of the global market. See the data. Ikea and agocha have been major buyers of rugs from this area. This company would likely target an audience that has a higher income.

1 this number is down more than 50 from the peak year of 1979 see the chart when 25 million people 14 1 of the population. This represents 6 7 percent of the population 12 years and older. While carpet rugs comprise 54 8 of the overall flooring market that compares to 67 7 in 2008 a full 13 market share points lost in that span. Geography of apartment residents gives an overview of the distribution of apartment residents across the 50 states as well as the population and number of apartment residents in some of the largest metro areas in the u s.

In 2021 over 2 14 billion people worldwide are expected to buy goods and services online up from 1. This timeline displays a forecast of the number of digital buyers worldwide from 2014 to 2021. The cumulative effect of losing ground to hard surfaces is fairly stunning. Asia pacific is leading the global home décor market owing to the high demand from residential buyers.

Global demand for carpets and rugs will grow 2 6 per year through 2021 to 5 0 billion square meters.